The Cancer Coalition of Quebec worked with Blü to create a refreshed new look to increase engagement and involvement from diverse communities throughout Quebec.
With no in-house marketing staff, this client also appreciated the fact that they could boost their ROI through professional strategy and graphics support.
The Cancer Coalition of Quebec came to us with a desire to change creative direction for their public face through a logo refresh, graphic design, web support, and marketing campaign advice. As a non-profit organization, they needed to keep their marketing costs under control while remaining a visible and active resource to their community. Their needs weren’t big enough for them to justify a large retainer for services or to hire an in-house marketing team.
We proposed using our Bank of Hours plan which gave the Cancer Coalition direct access to a dedicated group of digital marketers and designers when they needed them. With these hours our team produced a complete digital marketing communication makeover by reworking their logo and branding to visually express the core value of inclusiveness to all people regardless of ethnic or financial background. This rebranding was applied throughout all promotional materials and in the redesign of their website.
The freedom to use Blü Creative’s Bank of Hours for any consulting, web or graphic work fit this charity’s immediate and long-term needs perfectly. This flexible plan allowed them to increase donations and engagement levels by reducing bounce rates through proper indexing and tagging, plus the addition of a search function to their website. With no in-house marketing staff, this client also appreciated the fact that they could boost their ROI through professional strategy and graphics support delivered in manageable 15 minute billing increments.